The Chinese Filipino community has always been one of the largest ethnic Filipino groups in the country with Chinese immigrants comprising the largest group of immigrant settlers in the Philippines. The more prominent Chinese in the Philippines are mostly business owners and their lives center mostly in their family businesses. These, mostly small or medium enterprises, play a significant role in the Philippine economy. A handful of these entrepreneurs run large companies and are respected as some of the most prominent business tycoons in the Philippines. Chinese Filipinos attribute their success in business to frugality and hard work, Confucian values and their traditional Chinese customs and traditions. They are very business minded and entrepreneurship is highly valued and encouraged among the young.

CHInoyTV is a 60-minute lifestyle magazine show that tackles various topics on Filipino-Chinese lifestyle. It features people, events, sports, fashion, food and other interesting items that cater not only to Chinoy viewers but to Filipinos and Chinese Culture enthusiasts as well. The show tackles up to date information about the latest news and events within the community.

• Chinoy Profiles - Interviews the successful Chinese or Filipino personality. From politics to business, we will get you into how they achieved success and how they embraced Chinese culture.
• Chinoy Active - Sports, Recreation, Gadgets, Technology. Anything for the active Chinoy individual who want to know about these topics. We will show you how to do it, how to get it, and what’s the latest in technology.
• Chinoy Style - Take a peek at the latest fashion trends and design for the Chinoy.
• Chinoy Chow - We’ll take you to the hottest restaurants around the metro with a fusion of Chinese food and other delectable cuisines.
• Chinoy Access - Features Chinese events around the metro.
• Chinoy Travel - Features places to go in the local and international scene
• Chi Speak - Mandarin tutorial on TV.
• Chinoy Charts - Features top products/ brands/ restaurants based on the category for the week. i.e. Top 3 Chinese restaurants in Banawe)