Another Chinoy headlines Shopee’s 10.10 campaign

  1. Have you ever wondered what it would be like to go shopping with your favorite celebrity or personality? Well, if you’re a fan of Kim Chiu, aka Chinita Princess, it’s as if you’re shopping with her as she’s the face of Shopee’s 10.10 brand festival campaign!

The Chinoy actress immediately expressed her gratitude for being named the newest brand ambassador of Shopee, one of the leading e-commerce platforms in Southeast Asia and Taiwan. 

“I opened the app and saw myself, I got so kilig! Over the moon pa rin, still can’t believe. Thank you, #ShopeePh. Truly an honor to represent [the] 10.10 brands festival,” Kim wrote in an Instagram post.

The famous actress, dubbed the Princess of Philippine Movies and TV, will feature in Shopee’s new TV commercial and several in-app activities. 

“Shopee Philippines is happy to welcome one of the country’s top entertainers into the Shopee family, Kim Chiu. Kim’s bubbly, charming personality and love for online shopping both resonate with millions of Filipinos who find joy and excitement on Shopee. This 10.10 Brands Festival, we hope to bring the best brand deals and so much more with our valued and trusted brand partners,” says Shopee Philippines Director Martin Yu. 

Fans can look forward to more Kim Chiu content, such as behind-the-scenes videos on Shopee’s official YouTube and TikTok channels and Kim Chiu-themed Instagram stickers. Users can also interact with the actress herself during her Twitter takeover on Shopee’s official Twitter account this October 9.

Over the past months, other Shopee brand ambassadors include Chinoy actor Jackie Chan, veteran singer Jose Mari Chan, and TV personality Kris Aquino, among others.

Shopee, a Singaporean e-commerce platform, aims to provide customers with a smooth, secure, and fast online shopping experience. As the COVID-19 situation evolves in the Philippines, Shopee has made innovations in its app to elevate its customers’ online shopping experience.

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