From being mere creatives to becoming the leading fashion influencers in China, these successful Chinese Instagrammers have made their presence known internationally through their digital platforms.
Here are some of the most notable and famous Chinese influencers on Instagram today:
1. Anny Fan
In China, Anny Fan was one of the first fashion bloggers, and she has been ranked as one of the top Chinese influencers. She created a blog on Weibo around 2010 to share information about Western-style fashion. Standing out from other Chinese bloggers, she eventually gained popularity, receiving offers for brand collaborations. Fan soon quit her job in PR at a bank and decided to become a full-time influencer.
She has represented luxury brands and fashion houses, such as Louis Vuitton, Hermès, Chanel, Bottega Veneta, Prada, and Miu Miu. She was also awarded Most Influential Blogger by the InStyle Icon Awards and has been signed by the New York agency The Society Management. Later on, she became a consultant, offering her expertise in internet commerce to Western brands that are venturing into the highly competitive China market.
Check out her Instagram, @_annyfan_ .
2. Becky Li
Before becoming an influencer, Becky Li used to work as a journalist. She decided to create a blog on WeChat to express herself and her interests in fashion without any plans to monetize her content.
Li continues to work with acclaimed fashion and beauty brands like Dior, Chanel, La Mer, Mini, Tasaki, and Guerlain. She has been called the Chinese Goddess of Shopping since she was able to sell 100 Mini Coopers in five minutes. Even when she collaborated with designer Rebecca Minkoff, Li was able to sell 1,200 bags in just two days. Furthermore, when her fashion brand launched on WeChat, it generated 1 million RMB revenue in just seven minutes!
Check out her Instagram, @beckys_fantasy.
Known to be the “Gen-Z Chinese influencer,” Kakakaoo’s content revolves around vlogs and blogs about her daily life, unboxing videos, and beauty product recommendations and reviews. She has also collaborated with top brands like MAC and Burberry. On top of that, she was featured in Vogue magazine in 2017. She also publishes her own newsletter to keep her fans up-to-date.
Check out her Instagram, @kakakaoo7.
4. Zola Zhang
Zola Zhang, a former film writer, is now known as one of China’s leading fashion bloggers and top Chinese influencers. Throughout her influencer journey, she was able to collaborate with over 300 brands, including luxury brands like Chanel. In April 2019, she was the official stylist of the international brand Stuart Weitzman’s Spring fashion shows in the Chinese cities of Shenyang, Wuhan, and Ningbo.
Check out her Instagram, @zola_zhang_.
5. Fil Xiaobai
Fil Xiaobai is an acclaimed Chinese tattooed street-style star and stylist. Xiobai has worked with international brands like Chanel, Louis Vuitton, Max Mara, Gucci, Dolce & Gabbana, Armani, and Estée Lauder.
She is known to be the only female Chinese influencer to walk in Dolce & Gabbana’s Autumn/Winter 2017 runway show. After shows, Zhang writes in-depth articles about her experience to give her followers a peek behind the scenes, usually garnering more than 100,000 views.
Check out her Instagram, @filxiaobai.
Dipsy used to work as a graphic designer until he was handpicked by Chanel to star in its 2018 Valentine’s Day video for the Chinese market, paving the way for his success in fashion. Throughout his fashion career, he was able to work with global fashion brands like Prada, Tom Ford, and Jo Malone. On his social media page, he offers fashion commentary, vlogs, and live broadcasts.
Check out his Instagram, @dipdipdipsy.