CHiNOY TV formally inked its partnership with one of the most trusted healthcare institutions in the country Cardinal Santos Medical Center (CSMC), through a signing ceremony held last June 18.
Located in the heart of Greenhills, San Juan, where many Chinoys reside, CSMC is a hospital known for its strong relationship with the Chinoy market. Amidst the pandemic’s ongoing threat, CSMC focuses on bringing in reliable health and wellness services by joining the #1CH1NOY movement, which promotes oneness between the Filipino and Chinese communities while strengthening the Chinoy identity. Our partnership with CSMC allows us to achieve the #1CH1NOY vision by promoting health and wellness information through the Filipino and Chinese communities.
Over a series of promotional health and wellness contents across CHiNOY TV’s multimedia platforms, the collaboration will help redefine Chinoys’ relationship and knowledge with health and wellness.
During the signing ceremony, CHiNOY TV President & Chief Executive Officer Alvin Kingson Tan, Chief Operating Officer Loraine Tan, and Sales and Marketing Manager Pep Serrano are all present.
At the start of his opening message, Alvin shares a saying that goes, “the best things in life are those that happen unexpectedly.” He related it to when he and Dr. Joy Sy had a casual conversation about the possibility of CHiNOY TV working together with CSMC to re-establish a more substantial presence in the Filipino Chinese community.
“As casual of a conversation as it was, it led to something more, and it was the reason why we’re here this afternoon. I’d like to take this opportunity to formally thank CSMC President & CEO Raul Pagdanganan for consistently supporting CHiNOY TV as well as for trusting us to the same for them. As always, I look forward to these next days with the CSMC family as we bring a sense of #1CH1NOY in educating the public about timely health and wellness topics that are key to conquering these exceptional times,” CHiNOY TV President & Chief Executive Officer Alvin Kingson Tan says during his speech.
CSMC President & CEO Raul C. Pagdanganan, CSMC Senior Vice President & Chief Medical Officer Zenaida M. Javier-Uy, M.D, MBAH, Vice President & Chief Financial Officer Marivic S. Mabuti, and other key medical doctors from CSMC such as Dr. Joy Sy also attended the official signing event.
“Cardinal Santos Medical Center is continuously upgrading our services, medical equipment, and hospital facilities to provide excellent, passionate patient care. CHiNOY TV is a trusted media partner that will allow CSMC to reconnect and strengthen our ties with the Filipino Chinese community,” CSMC President & CEO Raul C. Pagdanganan concludes in his speech.
The signing ceremony was opened today through a welcoming remarks by VP & Head of BPDD Marichu Catan, followed by messages from CHiNOY TV President & CEO Alvin Kingson Tan and CSMC President & CEO Raul Pasdanganan, and ended with a closing remarks by SVP and Chief Medical Officer Dr. Zenaida Javier-Uy.