With Christmas drawing near, there is no better than now to start getting back into the spirit of the season—giving!
Last November 3, Globe myBusiness held a media launch to officially kickstart its Gift Local Campaign. Aligned with the “Ingat Angat Tayong Lahat” campaign organized by Taskforce T3, a public-private partnership, the Gift Local Campaign works to support small and medium-sized enterprises (SMEs) by boosting the local economy. Specifically, this project motivates buyers to gift their loved ones with local products.
In other words: “Gift Love. Gift Local.”
It is a known truth that the COVID-19 pandemic has greatly affected the businesses and morale of the country. Recognizing the importance of recreating the Christmas that we all know and love during these hard times, the campaign encourages businesses to reopen and resume their operations. Shoppers are spurred on to actively but safely take part in the season’s festivities through the campaign’s many online events.
Shoppers are invited to join the three-day Gift Local E-Bazaar, which features games, activities, and online selling to be conducted through a nightly 7PM live stream on Lazada and Globe myBusiness’ Facebook page.
The campaign will also be hosting an online Christmas Concert, which will spotlight several local bands and artists. The online concert will be exclusive to Globe myBusiness customers.
Other activities involve shopping activities planned in partnership with Kain Na!, Ayala Malls, and SM Supermalls to support more local establishments.
In order to ensure the smooth running of the event, multiple digital solutions have been considered and implemented, enabling shoppers to access online payment platforms like GCash, as well as other resources such as Globe myBusiness Academy Online to check business efficiencies.
Joining this opportunity to give love back to the community, CHiNOY TV also works to support the cause with its own projects. MTK TV, a televised program that will feature industry-related discussions between Chinoy entrepreneurs, will soon be launched with the purpose of providing both Filipino and Chinoy SMEs with insights on how to innovate and thrive in a pandemic-affected society. CHiNOY TV also offers MSMEs the chance to be spotlighted on various social media segments.