Step into the vibrant tapestry of Chinese culture this Lunar New Year as Hennessy holds their first Year of the Dragon Experiential Pop Up in Manila, at the Greenbelt 5 Open Area from January 19 to February 11, 2024. Be part of the month-long affair that brings together the richness of Chinese tradition with modernity in a series of Chinese traditional activities and performances.
With the new Hennessy campaign tagline ‘Together, we are unstoppable’; a year to unleash positive energy and celebrate what brings us together. These intricately designed bottles are available in V.S.O.P, X.O and Paradis. Guests can elevate their Lunar New Year celebrations by purchasing their very own bottle, a symbol of new beginnings and a homage to timeless traditions. Gift wrapping stations and personalization is also available in the pop up, adding a personal flare for themselves or for a loved one.
For the duration of the pop up, guests will be treated to a symphony of cultural richness with Chinese inspired activities like calligraphy, fortune telling, and fan and lantern painting, all while sipping on Hennessy V.S.O.P.
As the weeks unfold, these activities await, each weaving together the threads of Chinese tradition and talent. From the artistry of Patty Py, a Calligraphy workshop in the first week (Jan. 20 – 21, 2024) to the mystical Fortune Telling Session by Hanz Cua (Jan. 27 – 28, 2024), and the creativity of Fan & Lantern Painting (Feb. 3 – 4, 2024), the celebration culminates with another Calligraphy workshop (Feb. 9 – 11, 2024).
Amidst these cultural activities, visitors are welcome to explore Hennessy’s space, and discover a curated display of the Limited Edition bottles, each crafted for a grand celebration. as well as making a wish at the Hennessy wishing tree. All successfully registered guests can enter the pop up and redeem one designated Hennessy V.S.O.P drink, a sip of fortune that adds a touch of luck to the festivities. The Weekend Special Chinese New Year cocktail bar will be opened on Saturdays and Sundays, where guests can indulge in the Hennessy Dragon cocktail, Snake cocktail or Rooster cocktail. These specialty cocktails will be available for purchase during this time. Slots are limited so make sure to register at https://ph.hennessy.com/
Join us in creating indelible moments and usher in the Year of the Dragon with Hennessy. #HennessyPH #HennessyYangYongliang #HennessyChineseNewYear #CelebrateWithHennessy
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About Hennessy
The leader in Cognac, the Maison Hennessy has shone around the world with its exceptional know-how for more than 250 years. Built on founder Richard Hennessy’s spirit of conquest, the brand is present in more than 160 countries. Based in the heart of the Charente region, Hennessy is also a steadfast pillar of the regional economy. The House’s success and longevity are rooted in the excellence of its cognacs, each of which is born of a unique process of transmission of know-how from generation to generation. The first spirits house to be certified ISO 14001, Hennessy unites its capacity for innovation and the support of all its partners to protect this exceptional area. As a crown jewel of the LVMH Group, Hennessy is a major contributor to French international trade, with 99% of production sold in export, and a worldwide ambassador for the French art de vivre.
