Globe Business officially unveils this year’s Saludo SMEs campaign titled “Through The Changing Times, Tuloy Tayo!” with a media launch held last June 25, 2021 via Zoom.
Now in its third year, the campaign was created to promote micro, small and medium-sized enterprises (MSMEs) and help them reach a wider audience. It also aims to provide all the necessary information about MSMEs to encourage potential entrepreneurs to start their own businesses.
Saludo SMEs has now become more relevant than ever, as the pandemic thrust many businesses into the unfamiliar territory of digitalization. The goal this year is to pay tribute to the resilience of different MSME owners and ease some of their trepidations about migrating to online platforms. Hence the theme “Tuloy Tayo” honors the MSMEs that were able to move forward amidst the pandemic, with a hope that their stories would inspire other MSMEs to do the same.
As Ayala Corporations President Fernando Zobel de Ayala said: “Ayala and Globe are here for you as we all navigate through the massive disruption as a result of this pandemic. Our teams at Globe and our other companies stand ready to assist with impactful and accessible solutions to transform your businesses into future ready enterprises.”
Ernest Cu, the President and CEO of Globe Telecom also added: “Businesses have been forced to change how they operate. Instead of focusing on growing their business and profitability, they now focus on survival…they are faced with the reality that unless they innovate and pivot, their survival is at risk.”
The media launch event was dedicated to discussing the Saludo SMEs’ plans to help MSMEs. Sonja Calit hosted the event, and among the speakers were Fernando Zobel de Ayala, President of Ayala Corporations; Ernest Cu, President and CEO of Globe Telecom; Maridol Ylanan, Strategy and Marketing Head of Globe Business MSME Group; Gaile Guevara, Brand, Integration, and Communications Head of Globe Business MSME Group; and Faith Salazar, Customer Loyalty and Engagement Manager of Globe Telecom.
Among the specific plans discussed were the Globe Business Upstart, which is a loyalty program that rewards Tao Kes with benefits like employee product training, MSME masterclass, business consultations, free product trials, etc. There is also the launch of Biz Tech, a loan program that is a collaboration between Globe Business, Bank of the Philippine Islands (BPI), and Ayala Enterprise Circle (AEC) to help Tao Kes with their financial needs. Another thing to look out for is the Globe DigiStore, an online live-selling event supported by the DTI Negosyo Center and the DTI Bureau of SME Development, which gives partner Tao Kes the opportunity to sell their products and services through Globe Business’ digital platforms. Lastly, Tao Kes may also join the Social Media Hunt for the best digital adoption story, where they may get the chance to win an SME showcase and Globe Business products.
A short thematic film titled “Tuloy” also premiered during this event. It told the success story of Mang Berto, a sorbetero who was severely affected by the pandemic but was able to rise up again through online selling.
The event capped off with a Q&A portion with the speakers, as well as closing remarks by the Sales Head of Globe Business MSME Group, Marvin Montes, who assured Tao Kes that “You can turn to us when it comes to building your businesses from the ground up, especially if you do not have anyone to run to.”
CHiNOY TV is one of the official media partners of this year’s Saludo SMEs campaign, with the similar goal of encouraging Tao Kes to modernize their businesses and adapt to the future. In line with this, CHiNOY TV plans to release a series of stories about how different Tao Kes showed resilience and perseverance to move forward during the pandemic. It is set to premiere on July.