Providing another chance for micro, small, and medium-sized enterprises (MSMEs) to shine, CHiNOY TV teams up with Fil-Chi Ho Tsia Ho Dim to present the Seng Di Feature series, a project that puts the spotlight on local businesses, chefs, food photographers, and food videographers.
For the latest addition to our Seng Di series, we are going to delve into the world of liquor—or more specifically, the realm of wine! For those wanting to learn how to indulge themselves with something a bit classier on a fine evening, this seng di is definitely the one for you.
Without further ado, today’s feature presents to you the Wine Training Camp, the perfect store for you and all your wine-tasting needs!
Wine Training Camp
The Wine Training Camp is exactly as it is named. Not only does it provide a wine list to choose and order from, but it’s also a business that offers training seminars, workshops, and private bookings that allow clients to learn how wine should be truly appreciated.
All of this is the brainchild of wine expert Sherwin Lao, who was once a marketing executive working for some of the largest firms in the country. However, Lao was one day able to grab the opportunity to sell and immerse himself in the study of wine, training his senses to be able to discern the slightest nuances of flavor, body, and fragrance of the liquor in California — the home of the internationally renowned Napa Valley. Since then, Lao has never looked back.
“[A] subtle nose with peach and lemon, buttery, almonds, cinnamon, yeasty, graphite and minerals, lengthy, with buttered toast elements, nice refreshing dry finish.”
This was how Sherwin Lao described his taste of Beringer’s Private Reserve Chardonnay, which was produced in Napa Valley in 2017. Tasting notes such as this one is how wine experts typically voice their opinions.
“For most people, this prose-like description sounds a bit too complex,” explained Lao. “Others may even think the long notes border toward ‘weirdness.’ But to the wine enthusiasts, they appreciate and understand the tasting notes. A lot of people believe it is a talent to describe wine in so much details.”
What Lao offers with the Wine Training Camp is the opportunity to develop such a skill — the chance to open one’s eyes to the depth of flavor and experience that wine has to offer.
“Everyone can be trained to be wine savvy,” said Lao. “This is where the Wine Appreciation Camp, a.k.a. The Wine Training Camp, comes in.”
The Wine Training Camp offers several options for its training and immersion services for those wanting to immerse themselves in a hands-on wine sensory environment. Those who have a passion for wine should definitely give these a try:
– WTC Events (~P55,000): The Wine Training Camp provides you with the option to arrange private group events with packages customized according to your needs and preferences.
– WTC Seminar (~P2,000): The WTC Seminar is a program that teaches you how to taste and describe wines, as well as how to identify their importance and applications in the culinary arts. To supplement the learning experience, an imported aroma essence set and a wine component toolbox are also included.
– WTC Online (~P5,000): The WTC Online Seminar is an online Zoom-based alternative that allows you to learn about wine from the comfort of your home. For this option, a selection of wines will be delivered to your home to be used in an online workshop facilitated by the wine expert himself, Sherwin Lao.
Aside from its seminar services, The Wine Training Camp also provides clients with a wine list that they can choose and order from. The list is available on their website here.
For other services and inquiries, clients may reach The Wine Training Camp via their social media accounts and contact details.