Taoke (Business)

Sports lovers, unite! You may soon shop your Decathlon favorites at SM malls  

A partnership between the biggest and the greatest: SM Supermalls (still) got it all for you as the biggest mall developer in the Philippines has recently forged a partnership with the largest sports retailer in the country, Decathlon, to make sportswear and accessories more accessible to Filipinos. 

This year, sports lovers across Metro Manila can look forward to two DECATHLON openings, at SM City North Edsa in Quezon City and at SM Mall of Asia in Pasay, both known as hubs for multisport lovers within the Metro. But if these two malls are still far from your location, don’t fret as further expansion is planned since multiple stores are expected in the coming years.

Headquartered in France, DECATHLON is one of the world’s leading sporting goods retailers specializing in creating sports products and their distribution online and in stores at more than 1,700 locations in 61 countries, including the Philippines. 

“We want DECATHLON to become one of the most loved brands in the Philippines. Thanks to the innovation and unbeatable value of our passion brands, we continue to deliver the best quality and safety to guarantee customer satisfaction,” says DECATHLON Philippines CEO Hans Iff on paving on what’s to come for sports lovers in the Metro.

Aside from the strong intersection towards accessibility, DECATHLON and SM share a joint commitment towards positive social and environmental impact. Some examples include a focus on waste collection and management. Just last year, DECATHLON launched an initiative with the Plastic Flamingo to create waste collection centers in DECATHLON, which will definitely be found in the new stores opening in SM Malls.

“Health and Wellness are one of the most relevant consumer categories today. Filipinos are increasingly turning to fit, healthy lifestyles. This includes the adoption of sports and hobbies. So we’re very excited about DECATHLON’s timely entry into our malls. Filipinos can look forward to more DECATHLON Stores at SM, in addition to SM City North Edsa and SM Mall of Asia, in the next three years,” shares SM Supermalls President Steven Tan. 

Hans also shares that the collaboration would expedite other sustainable commitments such as more employment opportunities for the community, green energy, and waste management. “Our wish is to contribute to a healthier tomorrow by increasing the practice of sports. We will continue to work with the citizens and all those involved to share the benefits of this cooperation,” ends Hans.

What are your favorite DECATHLON finds? Share them with us in the comments section below! 

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