The power of red lipstick: Denice Sy of Ever Bilena gifts Hidilyn Diaz P1M worth of beauty products

Did you know that one of Hidilyn Diaz’s confidence boosters in her weightlifting competitions is a swipe of bold, dark red lipstick? And one of her go-tos, which she also brought during the Tokyo 2020 Olympics, is from a local brand, Ever Bilena‘s Siennas collection.

 After taking home the Philippine’s first-ever gold, Ever Bilena Cosmetics, Inc. Chief Sales & Marketing Officer Denice Sy wasted no time personally congratulating the weightlifting champion. 

(FROM LEFT: Bacolod Mayor Monico Puentevella, Hidilyn Diaz, and Denice Sy)  /Photo from @denicesy on Instagram

“Congrats, [Hidilyn Diaz] @hidilyndiaz, for bringing pride and glory to our country. So happy to finally meet you in person, from only interacting virtually before. You’re a legend and truly an inspiration to us all,” the Chinoy lady boss wrote in the caption of her congratulatory Instagram post dedicated to the 30-year-old weightlifter.

Denice also handed this bouquet of beauty products to Hidilyn during their short encounter /Photo from @denicesy on Instagram

To show appreciation to Hidilyn, Ever Bilena group of companies gifted Hidilyn P1M worth of products from Ever Bilena, Blackwater, Careline Cosmetics, Spotlight Cosmetics, Hello Glow, Hya Loo, Ever Organics, and Ever Bilena Direct Sales.

Hidilyn and Denice /Photo from @denicesy on Instagram

Ever Bilena president and CEO Dioceldo Sy also sent his congratulations to Hidilyn through a Facebook post, “We are very proud of Hidilyn’s gold medal in the recent Tokyo Olympics. We hope that this will inspire all other Filipino athletes to work hard and push their limits. Together, nothing is impossible! We hope you enjoy your P1,000,000 worth of products from your EBCI Family.”

 Dubbed as the Father of Philippine Cosmetics, Dioceldo established Ever Bilena Cosmetics, Inc. in 1983. Through his determination to succeed and mentoring from tycoons Henry Sy and John Gokongwei, what started as a nail polish brand soon became a powerhouse cosmetics company offering a complete range of color cosmetics, skincare, grooming, fragrances, and home care products.

Ever Bilena Cosmetics, Inc. congratulatory post for Hidilyn Diaz /Photo from Ever Bilena Cosmetics Facebook Page

 Aside from giving Hidilyn appreciation gifts, Denice also teased her followers on Instagram for a possible advertisement collaboration with the weightlifter soon for Ever Bilena. For this writer, this collaboration would speak volumes for women empowerment and supporting local brands!

Who wants to see Hidilyn in one of Ever Bilena’s ads soon? Let us know your thoughts in the comments! 

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