About CHiNOY TV 菲華電視台
Chinese by blood,
Filipino by heart.
We are a multiplatform agency that promotes the Chinese-Filipino culture through relevant content and unique experiences, on television, online, in print and through the events we produce.
Our Story
The Chinese culture in the Philippines can be traced back hundreds of years ago, when China first came to the Philippines for trading relations. From then on, China’s influence on Filipinos was unstoppable. In 1594, Binondo was born and would become the largest Chinatown in the world. It would also become home to a thriving community of Chinese-Filipinos with a culture unlike any other, encompassing food, language and business, to name a few.
Today, many of these elements remain. And with our multiplatform potential, we at CHiNOY TV believe that it is our responsibility to educate the modern Chinese-Filipino community of their heritage, all the while being the voice of Chinese-Filipinos in promoting relevant issues in the country.
As one of the country’s fastest-growing multiplatform agencies, we make it a point to adapt to this day’s knowledge-sharing demands by making the most of digital innovations. We’ve consistently grown our online presence by tapping social media channels and partnering with innovative brands. With our team of production professionals, we continue to be a go-to agency for some of the country’s biggest events, from business seminars to a national pageant.
We likewise continue to be inspired by influential Chinese-Filipinos in business, entertainment, the arts and politics. They drive us to help the younger Chinoy generation develop their full potential, and to preserve the Chinese-Filipino culture not just in Binondo, but in Chinese-Filipino communities across the Philippines.
Our vision
To be the leading multi-platform media company that targets the Chinese-Filipino community in the Philippines.
Our mission
- To promote and preserve the Chinese-Filipino culture through our different platforms.
- To provide by regularly upholding the works and lives of our remarkable fellows in the Chinese-Filipino community.
- To give the Chinoy youth different avenues to maximize their talents in various fields.
- To bridge the relationship between the Chinese and Filipino communities.
Advocacy
Chi-V Program
CHiNOY TV’s junior production team, producing content that is relatable and relevant to the Chinoy community. It develops young talents interested in production and gives volunteers real-life immersion through our events and resources.
Chinoy Cares
Co-organized with the Alliance of Filipino-Chinese Students and the Miss Chinatown Foundation, our own volunteer platform. Young Chinese-Filipino care advocates plan and run charity drives for marginalized and at-risk communities.
#IAmChinoy
By helping Chinese-Filipinos be proud of their heritage and identity, there’s no stopping them. Since 2019 this campaign has reached and empowered hundreds of Chinoys. Join the movement by using #IAmChinoy online.
Projects & Events
Work with us
Let’s tell your story together.
Television features, PR and translation, events from planning to documentation. Tell us what you have in mind.