Sun Life PH Launches Youth-Centered Financial Management Campaign

The COVID-19 pandemic has put an unprecedented stop to the vibrant physical activities of most of today’s millennial and Generation Z population. For almost a year, they have been forced to stay in their homes due to strict lockdown measures, prompting a sense of despair and even depression for many.

“The pandemic has been tough on everyone, but I have to say that it has been especially tough for some segment of the population who we call [the] millennials. So, why is that? First of all, we know they’re a growing segment … For those people who have lost jobs, or who have just had to close their businesses and dreams, these are the ones who are not yet fully established but starting to get there and unfortunately, they were the ones impacted,” said Sun Life Chief Marketing and Client Experience Officer Gilbert Simpao.

With that, Sun Life Philippines recently launched a new campaign titled, “Ito Ang Araw Mo,” that centers on the long-term development of millennials and Gen Z. 

“The times we are in may have pushed millennials to put their goals on hold, but it also brought out their creativity, resourcefulness, and undeniable spirit. They are well-equipped to fulfill all their dreams, even as they navigate their way in a new environment.” 


What to consider when buying life insurance 

Through social media, Sun Life’s campaign aims to impact the youth by encouraging them to invest in proper insurance. The campaign also plans to hold a workshop on March 20 titled, “Build Bright Habits to Reach Your Goals,” with life coach Dr. Christine Carter and AHA! Behavioral Design Managing Director TJ Agulto.


Dr. Christine Carter


Realistically speaking, however, insurance entails long-term commitment. One cannot just back out. 

“It’s not like buying a shampoo that you can change your brand next week or even buying a cellphone contract na kung ayaw mo, you can cancel, diba? So, it’s important you choose a great partner … I’d like to say that for Sun Life, we have been here [for] 126 years, through World Wars, through financial crises, [and through the 1997] Asian [Financial] Crisis,” said Simpao. 

According to Simpao, Sun Life also boasts of wonderful and committed advisers who treat their customers not just as clients, but as partners who want to be a part of their customers’ journey toward improving their lives. Sun Life advisers sit down with their customers, listen to their desires, and carefully craft individualized plans that consider different factors such as budget. 


This is our day. 

As a company, Sun Life aims to be a leading figure in providing insurance, wealth, and asset management solutions to both individuals and corporate clients. Sun Life has particularly zeroed in their campaign on making sure the youth know the importance of long-term planning. 

Anong ibig sabihin ng ‘Ito ang araw mo?’ Basically, we wanna inspire people to just say, ‘You know what, this is your day.’ You know, the expression, ‘seize the day.’ There is no better day to take charge of your future than today. But at the same time, this is your day. This is your time to shine. Whatever your dreams are, you can achieve it. You just need to get out and start it now because this is your day, ito ang araw mo.

For more updates, follow Sun Life Philippines on Facebook.


The author of this article: 

An accomplished young Chinese Filipino writer and media personality, Aaron S. Medina is associated with the Philippine Daily Inquirer, the Ateneo de Manila University Chinese Studies Program, the Philippine Association for Chinese Studies, and CHiNOY TV. He has a passion for truth, justice, and Pokémon, too! Follow him on Facebook:

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