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FWD Insurance partners with Cebuana Lhuillier for nationwide financial and protection inclusion

FWD Insurance has partnered with Cebuana Lhuillier to bridge the financial and protection gap covering a wider socioeconomic segment of the Philippine market. In an agreement signed in April 2021, affordable FWD insurance plans and digital solutions will be made accessible to Cebuana Lhuillier’s close to 30M Filipino customers spread across 2,500 branches nationwide. 

Combining their strengths in product innovation and market reach, both organizations aim to change the landscape of insurance protection in the country. The expanded market share plus the diverse array of financial and insurance solutions are projected to stimulate revenue growth and financial health for both organizations.

The plan will be implemented through pawnassurance, digital channels and solutions, fully digitized team of advisors, and a brand-new sachet insurance concept that will cater to specific needs of more Filipino households. 

“We’re always searching for innovative channels so we can reach more untapped customer segments. This partnership with the country’s leading micro financial services institution strengthens our thrust toward financial and protection inclusion on a national scale. Cebuana Lhuillier can help us provide the right protection that fits the specific needs and budget of more Filipinos and empowers them to celebrate living,” says Li Hao Zhuang, President and CEO of FWD Insurance. 

“In our venture to bring our business to digital space, building a strategic partnership with one of the fastest growing insurers in the Philippines supports our commitment to make every Filipino financially included anytime, anywhere. The strength of both our organizations allows us to seamlessly deliver quality products and services to our markets,” says Jean Henri Lhuillier, President and CEO of PJ Lhuillier, Inc.  

Affordable life insurance-focused products and packaged solutions involving health, life and investment products will be introduced to give more Filipinos from all walks of life the chance to get covered according to their protection needs and budget. They will also be given optimum buying options for their convenience using either technology aided platforms for remote interaction, or through face-to-face engagement with a highly trained sales team.

Both FWD Insurance and Cebuana Lhuillier will be sharing best practices in the implementation of plans under the partnership. Aside from training employees and salespeople for additional knowledge and skills in financial planning, team collaboration and reward system for top performers will also be enforced. 


About Cebuana Lhuillier

P.J. Lhuillier, Inc. (PJLI) is the proud parent company of Cebuana Lhuillier, the Philippines’ largest micro financial services provider that offers pawning, remittance, micro insurance, bills payment, e-load, business-to-business solutions services, and micro savings and other banking services through their banking arm, the Cebuana Lhuillier Rural Bank. For more than 30 years, Cebuana Lhuillier continuously provides fast, easy, secure, and convenient micro financial products and services to more than 30 million customers through over 2,500 branches nationwide. The company has also expanded its services into the digital space through the eCebuana App, a product of the Cebuana Lhuillier Rural Bank, and a host of other financial platforms such as Cebuana From Home, and the Cebuana Lhuillier Jewelry website. 


Cebuana Lhuillier is committed to its purpose of bringing financial inclusion to the majority of Filipinos and has remained at the forefront of its industry through its many product innovations and leadership in customer service. Its commitment to excellence has given rise to many countless accolades and recognitions here and abroad.


About FWD Insurance 

FWD Life Insurance Corporation (FWD Insurance) launched its commercial operations in September 2014. As of end-2020, FWD Insurance ranks 3rd and 4th in terms of Paid-up Capital1 and New Business Annual Premium Equivalent2, respectively.


FWD Group spans 10 markets in Asia including Hong Kong SAR & Macau SAR, Thailand, Indonesia, Philippines, Singapore, Vietnam, Japan, Malaysia and Cambodia, offering life and medical insurance, general insurance, employee benefits, Shariah and family takaful products across a number of its markets. In the Philippines, FWD has 17 business hubs located in key cities nationwide, with its headquarters in Bonifacio Global City in Taguig.


Established in Asia in 2013 with a trailblazer mentality, FWD is the primary insurance business of investment group, Pacific Century Group.  FWD is focused on creating fresh customer experiences and making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD aims to become a leading pan-Asian insurer by changing the way people feel about insurance. 

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