With only a few days left before the start of spring in China, the anticipation for the Spring Festival, and all the traditions that come with it, is at an all-time high. But with COVID-19 restrictions still in place, people are coming up with innovative ways of celebrating the occasion.
To mark the momentous occasion, Shaanxi Media Convergence will hold the Silk Road Carnival 2021, a live-streaming event on February 3-4, marking the beginning of Spring, as well as the lunar off-year. Through this, they will highlight unique Chinese stories of the majestic Silk Road. The Silk Road, a route that started in the Shaanxi province, played an important role in history by linking trade relations between the East and the West.
With CHiNOY TV is their official co-organizer in the Philippines, viewers can expect to hear video messages from the following Chinoy business personalities: Dr. Francis Chua, Founding Chairman of the Philippine Chamber of Commerce and Industry (PCCI); Dr. Henry Lim Bon Liong, President of the Federation of Filipino Chinese Chamber of Commerce and Industry Inc. (FFCCCII); and Mr. Lugene Ang, President, Philippine Chinese Chamber of Commerce and Industry Inc. (PCCCII).
The Chinese Ambassador to the Philippines, Ambassador Huang Xi Lian, is also set to give a heartwarming Chinese New Year greeting in commemoration of the event.
The Silk Road Carnival 2021 is a good way to share the Chinese culture and values through the use of creative content and cutting-edge technology, especially amid the pandemic. Much like the Silk Road, this celebration is expected to connect five different continents and will be streaming for 27 hours across 36 different countries.